The product development process often begins with an aesthetic form that's given to the engineers to "make function". Other times it starts with the functional response to an engineering goal that then is "given form" in an effort to make it attractive. The best designs, however, are the result of styling and engineering coming together simultaneously and organically, creating true synthesis of form and function. When you add sustainable to the equation, it too must be considered from the very outset of the process.

One of the best ways to create value is by keeping the design simple. Simplicity means few parts, and fewer parts mean less manufacturing and assembly - economies that result in lower costs. But simple doesn't have to be bland. In fact, simple can be elegant and sophisticated, timeless and enduring. As Leonardo Da Vinci professed, "simplicity is the ultimate sophistication".

Randy Borden is a registered architect who has worked in the lighting industry for over 20 years. His experience designing many of Shaper  Lighting's successful fixtures has shaped his approach to the design of table and floor lamps. His mantra of "start with simple and work on it" comes from a philosophy he learned from a star chef who offered it as the secret to great food.

Borden Lighting's architecturally-based table lamps are tasteful and timeless, fitting well in both commercial and residential settings. They're designed to reduce glare, shield the light source and look great whether on or off.

In short, they're simply elegant.